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ToolsSearch ads on your own name

How much of your Google Ads goes on searches for your own name?

For businesses that run Google search ads and that people also look for by name. Drop your Search terms report, type your name and its spellings, and see what those searches cost against the rest, and the conversions each brought. Every sum is shown. It splits what Google charged, not whether those people would have found you anyway, and it is not advice on bids or brand campaigns.

Sample search terms, September

A small business’s search ads, all made up for this demo

Your settings

The names counted are “Grey Tugboat”, “greytugboat”, “gray tugboat” and “grey tug boat”. Type your name and every spelling people search for, with commas between them.

Spent on search terms with your name in them

$701.23

From 1 to 30 September your search ads cost $6,036.01, and Google showed you the search terms behind $4,082.92 of it. $701.23 of that, 17.17…%, went on 32 search terms with your name in them, and they brought 25.50 of the 51.26 conversions Google counts on those terms. The other $3,381.69 brought 25.76.

$6,036.01 = $4,082.92 on the search terms Google showed + $1,953.09 on other search terms, your file’s “Total: Other search terms” row. Google doesn’t name those searches, so they can’t be split by your name.

$4,082.92 = $701.23 on 32 terms with your name + $3,381.69 on 214 other terms.

17.17…% = $701.23 ÷ $4,082.92.

51.26 conversions = 25.50 on terms with your name + 25.76 on the other terms.

Where your search ad money went

  • Search terms with your name in them32 terms, 25.50 conversions$701.23
  • Every other search term214 terms, 25.76 conversions$3,381.69
  • Other search terms, which Google doesn’t nameyour file’s “Total: Other search terms” row, 9.38 conversions$1,953.09

Search terms with your name in them, most cost first

Search termRows in your fileYour name in itClicksConversionsCost
grey tugboat plumbingRow 4“Grey Tugboat”797.83$257.63
grey tugboatRow 5“Grey Tugboat”354.83$116.51
gray tugboat plumbingRow 22“gray tugboat”161$42.76
gray tugboatRow 23“gray tugboat”132.42$37.46
greytugboat plumbingRow 38“greytugboat”60.50$22.25
grey tugboat near meRow 46“Grey Tugboat”50$19.28
grey tug boat plumbingRow 47“grey tug boat”70$18.90
grey tugboat water heaterRow 49“Grey Tugboat”51$18.52
grey tugboat plumbing phone numberRows 83, 252 and 256“Grey Tugboat”75 + 1 + 121 + 0 + 1$17.39$13.45 + $2.25 + $1.69
grey tugboat plumbing pittsburghRow 59“Grey Tugboat”60$16.54
grey tugboat reviewsRow 95“Grey Tugboat”30$12.59
grey tugboat phone numberRow 98“Grey Tugboat”40.67$12.37
grey tugboat plumbersRows 187 and 229“Grey Tugboat”53 + 200 + 0$11.65$6.87 + $4.78
grey tugboat drain cleaningRows 107 and 1029“Grey Tugboat”33 + 011 + 0$11.19$11.19 + $0.00
grey tugboat plumbing pricesRows 239, 242 and 1255“Grey Tugboat”21 + 1 + 000 + 0 + 0$7.95$4.07 + $3.88 + $0.00
greytugboatRow 173“greytugboat”21$7.57
grey tugboat plumbing couponRows 210 and 1599“Grey Tugboat”22 + 000 + 0$5.73$5.73 + $0.00
grey tugboat plumbing and drainRow 213“Grey Tugboat”20$5.64
grey tugboat plumbing mt lebanonRows 214 and 647“Grey Tugboat”22 + 00.250.25 + 0$5.57$5.57 + $0.00
gray tugboat plumbing mt lebanonRow 217“gray tugboat”21$5.37
grey tugboat plumbing numberRows 246 and 254“Grey Tugboat”21 + 111 + 0$5.23$3.22 + $2.01
gray tugboat pittsburghRow 224“gray tugboat”20$5.16
greytugboatplumbingRow 225“greytugboat”20$5.01
gray tugboat plumbersRow 228“gray tugboat”20$4.79
grey tugboat pittsburghRows 233 and 1388“Grey Tugboat”22 + 000 + 0$4.52$4.52 + $0.00
All 32 terms25.5032 terms added up$701.2332 terms added up
Showing 1 to 25 of 32

Every other search term that cost money, most cost first

Search termRows in your fileClicksConversionsCost
24 hour plumberRow 651$103.62
emergency plumber near meRow 770.50$101.88
water heater repairRow 8100.67$86.63
water heater replacement near meRows 9 and 8511010 + 000 + 0$82.09$82.09 + $0.00
how much does a plumber costRow 10130$80.55
leaking pipe repairRow 1140$68.66
stoffregen plumbingRow 1270$64.38
plumber near meRow 1381.50$61.48
water heater replacementRow 1482$60.76
plumbersRow 1560$59.43
same day plumber near meRow 1630$57.79
plumberRow 1751$56.20
drain cleaningRow 1861$52.69
plumbers near meRow 1970$52.68
after hours plumberRows 20 and 98622 + 000 + 0$51.04$51.04 + $0.00
plumbing companyRows 26 and 7464 + 210 + 1$48.42$34.21 + $14.21
same day plumberRows 21 and 89722 + 000 + 0$47.47$47.47 + $0.00
leaking pipe repair near meRow 2440$37.07
burst pipe repairRow 2540$36.75
tankless water heater installationRow 2730.67$33.89
plumbing servicesRow 2840$33.31
pipe leak repairRow 2930$31.68
plumber pittsburghRow 3041.75$30.78
plumber north huntingdonRows 31 and 176222 + 000 + 0$30.43$30.43 + $0.00
toilet clogged pittsburghRow 3220$30.43
All 214 terms25.76214 terms added up$3,381.69214 terms added up
Showing 1 to 25 of 214

What this counts

  • A search term has your name in it when it holds one of the names you typed, capital letters ignored, the way Google Ads’ own “Search term contains” filter matches. A short name can sit inside other words, so every match is listed above for you to check.
  • A spelling you did not type counts in the other search terms, so look through them for one and add it.
  • Conversions are Google’s Conversions column, every action your account counts as primary, which can include calls and forms.
  • Google does not name the search terms behind its Other search terms row. Its help page says terms without enough searches are left out of the report, for privacy.
  • Google keeps the search terms of Performance Max campaigns in a view of their own, “Search terms and landing pages for Performance Max”, so this report may not hold them.
  • The figures are what Google charged for these searches. They cannot say whether the people who searched for your name would have found you without the ad.

Also in your file

  • 13 search terms with your name in them showed your ad but cost nothing, so they are left out.
  • 1,408 search terms without it showed your ad but cost nothing, so they are left out.

Runs in your browser. Your file is never uploaded.Want what your own name costs you tracked every month, without the downloads? Talk to us

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