ToolsMeta ad name words
What did each word in your Meta ad names cost per result?
For anyone who names Meta ads by what is in them, the format, the hook, the offer. Drop your Ads Manager export and see what the ads with each word in their names spent, the results they got and the cost per result, every word at once, cheapest first, with every sum shown. It says what each word’s ads cost, not why, and it is not advice on which ads to run.
Sample ads, September
One ad account’s month of ads, all made up for this demo
Check your own ads
Your file stays in this browser
Cheapest of the 10 words with the most spend, “unboxing”, per website purchase
$15.6783…
Of the $19,598.48 your 53 Meta ads aimed at website purchases spent from 1 to 30 September, of the 10 words they spent most on, the 14 with “unboxing” in their name got website purchases cheapest, 367 for $5,753.96, $15.6783… each, and the 6 with “teodora” dearest, 69 for $3,665.34, $53.1208… each.
“FNH - ugc 3am wake up odile sleep hook 2” runs in 4 ad sets, at $24.895 a website purchase in one and $57.1529… in another.
$15.6783… = $5,753.96 ÷ 367 website purchases, and $53.1208… = $3,665.34 ÷ 69 website purchases. An ad with both words counts under each.
Your other 3 ads, $796.08 in all, were aimed at link clicks. Pick it under Result to compare to rank their words.
2 ads spent $11.29 in all and got no results in an ad set where no ad got one, so your file does not say what they were after. They are in no figure above.
Cost per website purchase, the 10 words with the most spend
Every word in two or more ads, cheapest first
| Word | Ads | Amount spentits ads | Website purchasesits ads | Cost per website purchasespent ÷ results |
|---|---|---|---|---|
| marisol | 3 | $518.643 ads added up | 413 ads added up | $12.6497…$518.64 spent÷ 41 website purchases |
| unboxingcheapest of the 10 with the most spend | 14 | $5,753.9614 ads added up | 36714 ads added up | $15.6783…$5,753.96 spent÷ 367 website purchases |
| video | 7 | $2,934.367 ads added up | 1677 ads added up | $17.5710…$2,934.36 spent÷ 167 website purchases |
| staticwritten static and Static | 11 | $3,675.0611 ads added up | 18411 ads added up | $19.9731…$3,675.06 spent÷ 184 website purchases |
| Routine | 6 | $414.896 ads added up | 206 ads added up | $20.7445$414.89 spent÷ 20 website purchases |
| H4 | 3 | $1,431.173 ads added up | 503 ads added up | $28.6234$1,431.17 spent÷ 50 website purchases |
| sleepwritten sleep and Sleep | 32 | $10,770.2432 ads added up | 37332 ads added up | $28.8746…$10,770.24 spent÷ 373 website purchases |
| Anouk | 5 | $1,552.755 ads added up | 535 ads added up | $29.2971…$1,552.75 spent÷ 53 website purchases |
| Calm | 5 | $1,552.755 ads added up | 535 ads added up | $29.2971…$1,552.75 spent÷ 53 website purchases |
| 9x16 | 14 | $2,590.0114 ads added up | 8714 ads added up | $29.7702…$2,590.01 spent÷ 87 website purchases |
| Founder | 8 | $2,175.128 ads added up | 678 ads added up | $32.4644…$2,175.12 spent÷ 67 website purchases |
| hook | 22 | $12,942.5122 ads added up | 39822 ads added up | $32.5188…$12,942.51 spent÷ 398 website purchases |
| myth | 3 | $837.603 ads added up | 253 ads added up | $33.504$837.60 spent÷ 25 website purchases |
| H2 | 3 | $402.253 ads added up | 123 ads added up | $33.5208…$402.25 spent÷ 12 website purchases |
| H3 | 3 | $155.703 ads added up | 43 ads added up | $38.925$155.70 spent÷ 4 website purchases |
| carousel | 6 | $390.906 ads added up | 106 ads added up | $39.09$390.90 spent÷ 10 website purchases |
| UGCwritten UGC and ugc | 29 | $12,598.1629 ads added up | 31829 ads added up | $39.6168…$12,598.16 spent÷ 318 website purchases |
| Odilewritten Odile and odile | 15 | $6,861.4315 ads added up | 15515 ads added up | $44.2672…$6,861.43 spent÷ 155 website purchases |
| v2written v2 and V2 | 4 | $787.774 ads added up | 174 ads added up | $46.3394…$787.77 spent÷ 17 website purchases |
| H1 | 3 | $400.633 ads added up | 83 ads added up | $50.0787…$400.63 spent÷ 8 website purchases |
| 3am | 12 | $9,248.0512 ads added up | 17812 ads added up | $51.9553…$9,248.05 spent÷ 178 website purchases |
| up | 12 | $9,248.0512 ads added up | 17812 ads added up | $51.9553…$9,248.05 spent÷ 178 website purchases |
| wake | 12 | $9,248.0512 ads added up | 17812 ads added up | $51.9553…$9,248.05 spent÷ 178 website purchases |
| teodorawritten teodora and Teodoradearest of the 10 with the most spend | 6 | $3,665.346 ads added up | 696 ads added up | $53.1208…$3,665.34 spent÷ 69 website purchases |
| testimonialwritten testimonial and Testimonial | 10 | $1,168.8610 ads added up | 2210 ads added up | $53.13$1,168.86 spent÷ 22 website purchases |
Showing 1 to 25 of 29
The same ad in more than one ad set, the most spent first
| Ad | Ad set | Amount spent | Website purchases | Cost per website purchasespent ÷ results |
|---|---|---|---|---|
| FNH - ugc 3am wake up odile sleep hook 2 | LAL 1% purchasers 180d | $49.79 | 2 | $24.895$49.79 spent÷ 2 website purchases |
| FNH - ugc 3am wake up odile sleep hook 2 | Broad 25-65+ | $510.02 | 12 | $42.5016…$510.02 spent÷ 12 website purchases |
| FNH - ugc 3am wake up odile sleep hook 2 | Broad 25-65+ - Copy | $301.68 | 6 | $50.28$301.68 spent÷ 6 website purchases |
| FNH - ugc 3am wake up odile sleep hook 2 | Advantage+ audience | $2,686.19 | 47 | $57.1529…$2,686.19 spent÷ 47 website purchases |
| FNH - static unboxing | Site visitors 30d | $549.70 | 67 | $8.2044…$549.70 spent÷ 67 website purchases |
| FNH - static unboxing | Advantage+ audience | $101.48 | 8 | $12.685$101.48 spent÷ 8 website purchases |
| FNH - static unboxing | Broad 25-65+ | $1,668.54 | 82 | $20.3480…$1,668.54 spent÷ 82 website purchases |
| FNH - static unboxing | Broad 25-65+ - Copy | $165.62 | 6 | $27.6033…$165.62 spent÷ 6 website purchases |
| FNH - static unboxing | LAL 1% purchasers 180d | $288.14 | 7 | $41.1628…$288.14 spent÷ 7 website purchases |
| FNH - video unboxing sleep hook 1 | Site visitors 30d | $732.10 | 63 | $11.6206…$732.10 spent÷ 63 website purchases |
| FNH - video unboxing sleep hook 1 | LAL 1% purchasers 180d | $81.57 | 7 | $11.6528…$81.57 spent÷ 7 website purchases |
| FNH - video unboxing sleep hook 1 | Broad 25-65+ | $91.35 | 6 | $15.225$91.35 spent÷ 6 website purchases |
| FNH - video unboxing sleep hook 1 | Advantage+ audience | $1,465.67 | 77 | $19.0346…$1,465.67 spent÷ 77 website purchases |
| FNH - video unboxing sleep hook 1 | Broad 25-65+ - Copy | $32.44 | 1 | $32.44$32.44 spent÷ 1 website purchase |
| FNH - ugc 3am wake up teodora hook 1 | Advantage+ audience | $494.35 | 11 | $44.9409…$494.35 spent÷ 11 website purchases |
| FNH - ugc 3am wake up teodora hook 1 | Broad 25-65+ | $436.01 | 9 | $48.4455…$436.01 spent÷ 9 website purchases |
| FNH - ugc 3am wake up teodora hook 1 | LAL 1% purchasers 180d | $1,335.99 | 17 | $78.5876…$1,335.99 spent÷ 17 website purchases |
| FNH - ugc 3am wake up teodora hook 1 | Broad 25-65+ - Copy | $5.36 | None | Noneno website purchases |
| FNH_UGC_Founder_Anouk_Calm_9x16_H4_260902 | 260902 | Calm | Founder UGC | $311.40 | 11 | $28.3090…$311.40 spent÷ 11 website purchases |
| FNH_UGC_Founder_Anouk_Calm_9x16_H4_260902 | Advantage+ audience | $1,034.12 | 36 | $28.7255…$1,034.12 spent÷ 36 website purchases |
| FNH - carousel testimonial sleep v2 | 260826 | Sleep | Testimonial Carousel | $119.65 | 5 | $23.93$119.65 spent÷ 5 website purchases |
| FNH - carousel testimonial sleep v2 | Advantage+ audience | $235.33 | 4 | $58.8325$235.33 spent÷ 4 website purchases |
Every ad that spent, the most spent first
| Ad | Ad set | Campaign | ResultResult indicator | Results | Amount spent | Cost per resultspent ÷ results |
|---|---|---|---|---|---|---|
| FNH - ugc 3am wake up odile sleep hook 2 | Advantage+ audience | FNH | ASC | Evergreen | Website purchases | 47 | $2,686.19 | $57.1529…$2,686.19 spent÷ 47 website purchases |
| FNH - ugc 3am wake up odile sleep hook 2 - Copy | Advantage+ audience | FNH | ASC | Evergreen | Website purchases | 54 | $2,248.66 | $41.6418…$2,248.66 spent÷ 54 website purchases |
| FNH - static unboxing | Broad 25-65+ | FNH | Scaling | CBO | Website purchases | 82 | $1,668.54 | $20.3480…$1,668.54 spent÷ 82 website purchases |
| FNH - video unboxing sleep hook 1 | Advantage+ audience | FNH | ASC | Evergreen | Website purchases | 77 | $1,465.67 | $19.0346…$1,465.67 spent÷ 77 website purchases |
| FNH - ugc 3am wake up teodora hook 1 | LAL 1% purchasers 180d | FNH | Scaling | CBO | Website purchases | 17 | $1,335.99 | $78.5876…$1,335.99 spent÷ 17 website purchases |
| FNH - ugc 3am wake up teodora hook 2 | Advantage+ audience | FNH | ASC | Evergreen | Website purchases | 20 | $1,087.26 | $54.363$1,087.26 spent÷ 20 website purchases |
| FNH_UGC_Founder_Anouk_Calm_9x16_H4_260902 | Advantage+ audience | FNH | ASC | Evergreen | Website purchases | 36 | $1,034.12 | $28.7255…$1,034.12 spent÷ 36 website purchases |
| FNH - sleep guide article carousel v3 | Broad 25-65+ | FNH | Traffic | Sleep guide | Link clicks | 1,736 | $769.55 | $0.4432…$769.55 spent÷ 1,736 link clicks |
| FNH - video unboxing sleep hook 1 | Site visitors 30d | FNH | Retargeting | Website purchases | 63 | $732.10 | $11.6206…$732.10 spent÷ 63 website purchases |
| FNH - static unboxing | Site visitors 30d | FNH | Retargeting | Website purchases | 67 | $549.70 | $8.2044…$549.70 spent÷ 67 website purchases |
| FNH - ugc 3am wake up odile sleep hook 2 | Broad 25-65+ | FNH | Scaling | CBO | Website purchases | 12 | $510.02 | $42.5016…$510.02 spent÷ 12 website purchases |
| FNH - ugc 3am wake up teodora hook 1 | Advantage+ audience | FNH | ASC | Evergreen | Website purchases | 11 | $494.35 | $44.9409…$494.35 spent÷ 11 website purchases |
| FNH - ugc unboxing marisol sleep hook 1 | 260819 | Sleep | Unboxing UGC | FNH | Testing | ABO | Website purchases | 38 | $487.80 | $12.8368…$487.80 spent÷ 38 website purchases |
| FNH - video myth sleep hook 1 | Advantage+ audience | FNH | ASC | Evergreen | Website purchases | 8 | $474.26 | $59.2825$474.26 spent÷ 8 website purchases |
| FNH - ugc 3am wake up teodora hook 1 | Broad 25-65+ | FNH | Scaling | CBO | Website purchases | 9 | $436.01 | $48.4455…$436.01 spent÷ 9 website purchases |
| FNH_Static_Testimonial_Duo_4x5_V2_260916 | 260916 | Duo | Testimonial Static | FNH | Testing | ABO | Website purchases | 6 | $374.08 | $62.3466…$374.08 spent÷ 6 website purchases |
| FNH_UGC_Founder_Anouk_Calm_9x16_H4_260902 | 260902 | Calm | Founder UGC | FNH | Testing | ABO | Website purchases | 11 | $311.40 | $28.3090…$311.40 spent÷ 11 website purchases |
| FNH - UGC myth Teodora hook 1 | Advantage+ audience | FNH | ASC | Evergreen | Website purchases | 12 | $306.37 | $25.5308…$306.37 spent÷ 12 website purchases |
| FNH_UGC_Founder_Odile_Sleep_9x16_H1_260909 | 260909 | Sleep | Founder UGC | FNH | Testing | ABO | Website purchases | 5 | $304.88 | $60.976$304.88 spent÷ 5 website purchases |
| FNH_UGC_Founder_Odile_Sleep_9x16_H2_260909 | 260909 | Sleep | Founder UGC | FNH | Testing | ABO | Website purchases | 9 | $302.00 | $33.5555…$302.00 spent÷ 9 website purchases |
| FNH - ugc 3am wake up odile sleep hook 2 | Broad 25-65+ - Copy | FNH | Scaling | CBO | Website purchases | 6 | $301.68 | $50.28$301.68 spent÷ 6 website purchases |
| FNH - static unboxing | LAL 1% purchasers 180d | FNH | Scaling | CBO | Website purchases | 7 | $288.14 | $41.1628…$288.14 spent÷ 7 website purchases |
| FNH_Static_Testimonial_Duo_4x5_V4_260916 | 260916 | Duo | Testimonial Static | FNH | Testing | ABO | Website purchases | 4 | $247.83 | $61.9575$247.83 spent÷ 4 website purchases |
| FNH - carousel testimonial sleep v2 | Advantage+ audience | FNH | ASC | Evergreen | Website purchases | 4 | $235.33 | $58.8325$235.33 spent÷ 4 website purchases |
| FNH_UGC_Routine_Odile_Sleep_9x16_H6_260923 | 260923 | Sleep | Routine UGC | FNH | Testing | ABO | Website purchases | 13 | $167.04 | $12.8492…$167.04 spent÷ 13 website purchases |
Showing 1 to 25 of 58
What this counts
- A word is a run of letters and digits in a name, in any case, so “UGC”, “ugc” and “Ugc” are one word. A number on its own, as the 2 in “Hook 2”, is not a word. Type it with its word under Words together.
- A word’s figures are those of the ads whose name holds it, added up. An ad with two of the words counts under both, so the words’ spend adds up to more than your ads spent.
- Cost per result is the spend divided by the results, cut after four decimals and never rounded, so “…” means it goes on.
- Only ads aimed at the result you pick are compared. An ad with no results has no result in Meta’s file, so it takes the one the other ads in its ad set got, as every ad in an ad set counts the same one.
- A word in every ad splits nothing, and a word in one ad is that ad, so neither is ranked. Every ad and its words are in the download.
- This says what the ads with each word cost in your file’s dates, not why. A word can be cheap because of the audiences its ad sets reach.
Also in your file
- Your file is Meta Ads Manager’s table export, with 58 ads that spent, 1 Sep 2026 to 30 Sep 2026.
- 1 ad spent nothing and is left out.
- Your file’s total row, $20,405.85, is the same as its ads added up.
- “FNH” is in every ad compared, so it splits nothing.
- 6 words are in one ad only.
In Ads Manager, open the Ads tab and choose your dates. Then Reports, Export table data, and download the CSV or Excel file.
No export to hand? Download our sheet to try it, or use it as a template. Swap our made-up rows for yours and drop it back in.
Runs in your browser. Your file is never uploaded.Want every ad account read this way every week? Talk to us
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